OK GO " This too shall pass" Directed by James Frost

Kings of the viral music video OK GO have created another superb video Directed by James Frost. I'm not yet if it's a one take wonder, but it sure looks like it.

I must admit though, the thought of another mouse trap style video filled me with dread, but this one is pulled off with such style and seemless camera work that it's a joy to watch.

I'll be sure to post a making of if i can find one. Enjoy.

Big budgets vs Time

Rogier van der Zwaag for Nobody beats the drum - Grind

Three months work to create a three minute building block mash up, my favourite part is when he uses the glow in the dark paint on them, great look.

Chris Cairns " neurosonics" goes live

After director Chris Cairns success with his short "Neurosonics" for Tony Vegas and Plus One (featured below) he has moved one step further, by bringing it to life in the real world thanks to the guys at Musion (The guys who brought the Gorillaz to life on stage a few years ago.) There is no post production added in this video you see what the audience sees.

Neurosonics Live from Chris Cairns on Vimeo.

Neurosonics Audiomedical Labs Inc. from Chris Cairns on Vimeo.

The Sniper Twins

Taking a pinch of what the guys over at Lovely island have done with such classics as dick in a box, The Sniper Twins are bringing their take on the mock rap video to the world. The production value on this is great, i'm still unsure if it's Hershey funded or not. If it is then good for them as not many brands would have the balls to do this.


I've also included their first video Computer Friends [Stack The Memory]

Hot Chip " One night stand" Directed by Roel Wouters

I was away at the end of last year in Singapore (i know get me) so didn't catch this beaut of a video. It's director Roel Wouters is a graphic designer who has moved into doing music video in the last few years. You may remember the killer video he did for ZZZ is playing : grip.

It was so good Fiat ripped it off on an advert for the Grande Punto (Which he turned down directing duties on. Funny that!)

It's an incredible simple video using trampoliners, balls, and a load of texted ticker tape (that classic promo directors staple)

Anyway in this he again uses a very simple technique of a single mirrored ball which acts as our lens on the band. The band seem to be having a laugh too which is nice, rather than the cliche of having a load of moody band members.

Enjoy it (if you didn't see it in December that is)